Website Design Tips – Get The SEO Right And Traffic Will Follow
Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but the answer you give will be heavily weighed by the job you do.
A website design company specialising in visualisation will argue in a majority of cases that the web design is by far and away most important of course. And let’s be honest without that visually appealing to the eye design a searcher will navigate away from your site within the blink of an eye or so they would have you believe. But then that raises an even more challenging question how did they get there in the first place?
The basic web design criteria or curve goes along the lines of website gets designed ..website design looks excellent and gets client approval. What about content ok, we’ll rustle something up…..website goes live and time passes but only minimal traffic!
And then more time until eventually perhaps 6-12 months later the situation is either so dire or the company are having to invest in adwords that finally an SEO specialist gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are having to spend more than should be necessary on search engine promotion to try and achieve some search engine results.
Is this the best way to launch a website? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
Search engines need to find content and structure in order to rank a site well but with no attention to SEO so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a badly optimised site with little regard paid to any SEO requirements or keyword capture.
A little extra attention and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an excellent return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from day one and it has been known for pre-optimised websites to hit a page one result straight away.
To find out more about website promotion visit Southampton SEO Services .